About us

V.I.M. is most famously known for its great selection of jeans, sneakers, apparel, and accessories for the whole family at affordable prices. Having been in business for over forty years, V.I.M. has a reputation for selling trendy and urban lifestyle brands for men, women, and kids.


In 1977, V.I.M. first opened its doors on the legendary streets of Brooklyn, New York. The sole mission of the store was to offer the people of New York City a place to shop for quality, name brand clothing and footwear at prices that fit every budget.


Through the years, as styles and trends have changed, V.I.M. has continued to achieve and surpass that initial goal. Today, V.I.M. has successfully branched out beyond the borders of New York City with more than thirty stores and now has multiple locations in Westchester, Long Island and New Jersey. Most recently, thanks to vim.com, the company is nationwide.


In addition to being a retailer, V.I.M. proudly supports the people and communities who have welcomed V.I.M. stores into their neighborhoods. The V.I.M. family continues to work hard at bringing the latest fashions to all of its stores at affordable prices year after year.


V.I.M. also takes great pride in listening to their customers’ requests and comments as to what they would like to see available in the stores.


V.I.M.... "The Best Jeans and Sneakers Store in America"